Tesco backs Britain's Got Talent finalists The Neales in charity campaign
2 June 2016
Tesco is getting behind family four-piece singing group The Neales in their bid to get brand new, self-penned single ‘I’ll Be There’ to number one for Father’s Day 2016.
The new single will be available to buy on checkouts in over 750 Tesco stores around the country from Friday 10th June for £1, with all proceeds going to Tesco’s National Charity Partnership with Diabetes UK and the British Heart Foundation. The CD comes in a specially designed, personalisable sleeve that allows people to show their own dad the love and appreciation he deserves, while also supporting a vitally important cause. The single will also be available for digital download.
The Neales are three brothers and their dad who managed to sing their way to the final of Britain’s Got Talent last year, making television history by moving Simon Cowell to tears live on television with their performance. Dad Laurie Neale’s dream of singing came about as one of many little changes he had to make to his life following a heart attack ten years ago. The youngest member of the group, Phil Neale, has been a colleague at Tesco since 2014, as a member of the Marketing team based in Welwyn Garden City.
The Neales will go on a tour of selected Tesco stores all over the UK during the first weekend of the song’s release.
Michelle McEttrick, Group Brand Director for Tesco said:
“We’re absolutely thrilled to be getting behind The Neales in their bid to get to number one for Father’s Day. It’s another incredible example of the lengths our colleagues up and down the country will go to in support of local causes and the National Charity Partnership.”
Phil Neale, member of the group and Brand Manager for Tesco said:
“I’ll Be There” is an original song that we wrote together as a family and it’s a promise to a loved one to always be there, no matter what. That’s a very fitting sentiment for us as a family singing together, and one we hope the nation share with us this Father’s Day.
“We know we’re still music chart underdogs, but harnessing the power of 300,000 Tesco colleagues gives this song a real chance of getting to number one, and raising a huge amount of money for the National Charity Partnership - funding crucial work to prevent heart disease and diabetes right across the UK. Having nearly lost our own dad and band member 10 years ago to a heart attack, we feel very lucky and proud to be in a position to raise money for and awareness of two illnesses that affect millions of dads across the country.”
The National Charity Partnership between Tesco, Diabetes UK and the British Heart Foundation aims to help prevent Type 2 diabetes and heart and circulatory disease. It exists thanks to efforts like this from three hundred thousand UK Tesco colleagues, every day of the year, supporting the British Heart Foundation and Diabetes UK. To find out more, visit: www.tescocharitypartnership.org.uk
Notes to editors
- The single is available for digital download, and can be pre-ordered here: http://radi.al/IllBeThere
About the National Charity Partnership
- Diabetes UK the British Heart Foundation and Tesco are working together to help change the nation’s health for the better.
- In the UK today, around 3.6 million people are living with Type 2 diabetes, with a further 11.9 million at increased risk of the condition. In addition to sight loss and nerve damage, diabetes can increase the risk of heart and circulatory disease. There are an estimated 7 million people living with heart and circulatory disease in the UK today, with many more at serious risk.
- The partnership aims to help people to reduce their risk of developing heart and circulatory disease and Type 2 diabetes, both of which are largely preventable.
- The partnership aims to raise £30 million over three years. It will spend half of the money directly on projects to help prevent Type 2 diabetes and heart and circulatory disease, and the remaining funds will be split equally between Diabetes UK and the British Heart Foundation.
- By supporting people across the UK to reduce their risk of developing either condition, this will give them a greater chance of a healthier and longer life.
- For more information about the National Charity Partnership visit www.tescocharitypartnership.org.uk.